Project scope: positioning, price positioning, naming, logo, design concept, DTP

Client brief: “We are two brothers and we can cook great Jerky, but we need a trademark to be competitive and remarkable on the market”

Target consumer: active men, 16-35 y. o., open-air activities lovers, travelers, beer and wine drinkers

Consumer insight: “I like drive in everything: traveling by car, biking or walking tours with friends, climbing mountains. I spend a lot of energy on my activities and I need real male snack to restore my forces”

Design concept: design concept appeals to the values of potential consumers with lifetime scenes used on every pack. Big transparent window impacts positively the buying decision as it shows the Jerky quality: thickness and naturalness of meat slices, appetizing form and color. Fonts and backgrounds of the package design give impression of the product crafted in a limited quantity by not mass manufacturer.