ShaeWellness is a  world leader in the application of precision health and epigenetics in the corporate world. A derivative company of Shae Technologies, their main goal is to assist their users – in a tailor made fashion – to live a healthier, happier life.

They needed me to design a 17 pages Pitchdeck they would present to The Lane Crawford Joyce Group, Asia's premier fashion retail, brand management and distribution group. I was briefed to aim for a straight forward approach, technological feel to the design and clean aesthetics. 

Since this was a material made exclusively for the LCJ Group, I was asked to work as little as possible with white backgrounds because this color reflects death in their culture.

It was a real challenge made real within a 2 days deadline, 26 hardcore hours to create a concept, design icons and infographics and apply it in all 17 pages of the brochure.

Due to confidential details on the original document, I have edited some of the pages to showcase only the design.  

As a Graphic Designer I believe that working on a Corporate Brochure is a magical opportunity, one gets to create a visual narrative, a concept that must be seen consistently throughout the document, select and redraw icons, turn solid amounts of information into an ergonomic infographic and much more. 

All that plus knowing that once ready this brochure will help a brand achieve a new goal and get to a whole new level.