Antivert Campaign
Advertising campaign
Advertising campaign
The aim of this project was to create a fictional advertising campaign for Anitvert, a motion-sickness medicine. My concept was to market the medicine at the gaming community that suffer from a form of motion-sickness called simulation-sickness. This is brought on by the excessive use of gaming consoles. To communicate the medicines use for simulation-sickness, I used imagery from old 8-bit games, which did not cause simulation sickness. These are the billboards from that campaign.
