Designing a new way for daily users, and out-of-town visitors to easily use the transit system with no physical card. This would help users save time by not waiting in-line using old dated unsanitary machines, and no worries about losing their metro-card.

User Research
Wire-framing
Digital Prototyping

Key Outcomes
User friendly mobile design
Accessibility

I interviewed two different users, a daily transit user, and a out-of-town visitor.

Andrew Smith is a daily transit user that I interviewed. He actively loses his metro-card while hes on his runs in Central Park, and is feeling that there should be a better solution.

Laurie Davis, an out-of-town visitor is looking for a faster way to get around the city with no hang ups. She does not enjoy the delays when she getting a metro-card or topping up her existing metro-card. She is looking for a better solution to her transit needs.

Through the interviews, I have concluded that a new and improved way for transit users is necessary. Both are feeling bogged down with waiting times, and even the unsanitary metro-card machines are making them both feel uncomfortable.

Understanding the user
Addressing the pain points of the current system
Defining the scope of the project

Users of the transit system are looking for a card-less option. From studies in North America, we know that 77% of people have a smart-phone*. This would make for a mobile app accessible to most transit users.

Users would feel more comfortable to use their own personal smart-phone rather then waiting at the metro-card machines.

In this wire-framing, I have used the NYC MTA transit as an example.

User Testing would be the essential next step for this hi-fidelity mobile app.
Follow up with the initial interviews with Andrew, and Laurie for user testing.