First years who would like to transfer into the Management Co-op program or the MIB (Management and International Business) Program had an opportunity to learn about the requirements during an info session. The info session provided key insights for students to learn from to switch into the program. This opportunity was heavily important as it allowed major degree changes for students who were not initially in the Management program. This campaign had more impact on me personally than professionally. The mind frame that the University staff and faculty didn’t care really bothered me – thus I aimed to bring about a more approachable idea to the design. More importantly, the significance of this campaign allowed students to become part of something they really want. This campaign was successful and increased the student attendance by 20% and has been re-used since.
In 2018, the Department of Management and RBC had collaborated to create an alumni mentorship program that operated through Ten Thousand Coffees. To get students more aware and engaged, a small marketing campaign was led to provide students the key information leading up to the networking event led on campus. This campaign had multiple images, however only this one could be shared in the portfolio.
The Department of Management decided to rebrand to emphasize itself within the UTSC Community. Instead of the traditional branding guidelines, we have decided to work on our program name and our tag-line. We want our students and partners to know what Management is and how we deliver on “Experience to Lead”. Working extensively with the Director of Communications and the University of Toronto's Department of Communications, we had approved this logo as of Summer 2018. Alongside the logo, I had assisted with editing various areas of the website, faculty spotlights, staff/faculty pages, as well as the student club pages.
Find out more by visiting the website.
The Co-op program had operated for more than 20 years and has a large pool of corporate partners. During our semesterly networking breakfast, we decided to provide them with branded gifts and a post card to showcase our appreciation. The design focused on key datesg; including the ranking deadlines, on campus events, and the appreciation gala that we are planning. However, we decided to personally sign off on the note with the entire co-op team to personalize our unique campus. We also created blank cards for our favorite and personal relationships with some of our partners.
Entrepreneurship has been a key vision for UTSC students to flourish in. We have a series of Management alumni that have started their own venture’s, and during The Bridge opening we decided to invite them out and provide some brand recognition for their products. The Bridge is the new innovative space for partners, students, and faculty to interact together to further indulge in work-integrated programming. At the event we had not only their products, but specialized PowerPoint's, videos, info cards, and signage that had promoted their respective companies. This increased their brand recognition, both internally at UTSC and externally with our partners.
During my term with Management Co-op I had worked hand in hand with my colleagues in securing and maintaining partnerships with companies. A colleague had worked hard at establishing a relationship with Deloitte in Germany for our international work abroad students. During this period, I had discussed with them about opportunities that would be available in Germany and created content for our students to be aware of. We also established a connection with Absolute Internship.
I decided to start an ongoing campaign for MIB partnerships. The content created awareness and provided key information for students to be aware of. The campaign yielded an increase in applications by 90% of the students who were seeking out abroad work terms. Similarly, to Deloitte, Absolute Internship offered across several countries. A similar poster yielded application rate of 75%. Securing work terms abroad has always been challenging, especially with generating presence for companies on our portals. This campaign helped mitigate that issue by being shared on a specific MIB channels that is found on both Facebook and exclusive newsletters.
During my role in Marketing and Communications coordinator, I had to create a weekly newsletter to share with our staff, faculty, and students. This newsletter highlighted key events occurring on campus, upcoming opportunities, external case competitions, internship opportunities, as well as any additional promotional request. Changing the outline of the newsletter occurred by the end of 2016, increasing viewership by 30% and click rate by 15%.
To View the full Newsletter: Click Here!
The Co-op Chronicle was meant to serve as an appreciation newsletter for our corporate partners. We wanted to send them a holiday message alongside key insights with our campus. This was to engage more campus initiatives and showcase the programs at UTSC, such as student and faculty achievements as well as campus and community events. This newsletter allowed us to reach more with our partners and engage them with the campus life at UTSC.
To view the full newsletter: Click Here!
My current role with University of Toronto is to develop and market the new graduate program – Master of Accounting and Finance (MAccFin). Currently developing the logo following University of Toronto guidelines, I have developed merchandise-specific logo's as well as those that can used for either digital or print media. Knockout versions of the logos were all developed for alternative usages. Similarly, I was tasked with designing and maintaining the framework of the website for the MAccFin program. This website is ideally programmed to be mobile-friendly. A current project is to develop a visual identity for the MAccFin program, reflective of University of Toronto's.
View the website at: http://uoft.me/maccfin
While sharpening the brand my role also focuses on developing events for the graduate students. These events entail orientation, workshops, and professional development sessions for the students. This marketing campaign was designed for the internal invitations for staff and faculty to save the date and RSVP for the event.
