As a part of the Coca-Cola 2018 FIFA World Cup Russia campaign, eight designs are created to represent different countries that participate in the 2018 FIFA World Cup Russia. The design and color are inspired from the country flags, kits, and badges. The typeface for Coca-Cola variant is Gotham. The country code’s typeface is exclusively designed for the campaign.

The designs are applied to a wide variety of Coca-Cola SKUs and packages in the global market such as aluminum bottle, 6pack-shrink wrap, slim can, mini bottle for souvenir and etc.