Doyenne is a multimedia company dedicated to providing opportunities for female creatives at all production levels. From hair and makeup to casting to directing, women are given the resources to collaborate on independent and top-grossing films. Phase 3 explores the brand applied to various touch points and how it lives in a system.
Our target audience are female creatives from all walks of life as well as collaborative individuals who wish to see a change in the film industry. Together, they form a strong network and community, creating and supporting a large body of work.
The business card for Doyenne. Members of Doyenne will have their photo placed inside of the brand mark, highlighting how they are redefining women in film. The tagline also lines up with their name to further reinforce this association.
Stationery set for Doyenne. Bringing in the asterisk photo treatment while also showing off our personality through witty phrases like "We have things to tell" on our envelopes.
The front and back of the letterhead. This design still highlights the women in Doyenne while conveying warm & witty language.
Our envelopes highlight the brand name origin of Doyenne, which is an old English word meaning "a woman who is the most respected or prominent person in a particular field". In that same vein, I've compiled a list of other forgotten words used to describe empowered women. These words became a pattern applied to the envelope interior. On the flap, we highlight our type and language treatment of having a phrase marked with an asterisk for more clarification.
The ad campaigns for Doyenne are centered around the concept of taking iconic movie scenes and having the torn paper effect reveal the women behind that film. The header shows who they are, what they've done, and the movie in which they contributed to. Big, bold type paired with clarifying text are to raise awareness of Doyenne's mission and to call others to join the mission.
The same "women behind the film" concept is applied to the billboard. The accompanying text communicates Doyenne's values of empowerment, representation, and community.
Storefront sign for Doyenne. The building will have multiple floors where the first floor is a co-working space for creatives, an office floor for managers (project, accounts, etc) above, and shooting spaces on top.
Doyenne's website is based on the idea of being their visual portfolio. Wide images are placed in a slideshow while brand language highlights the value of the work seen.
Doyenne's app is like a LinkedIn for professionals in the film industry. There's a directory to connect with people in the Doyenne network, a place to set up your profile (aka resume), and a page to see current job listings.
To see more, click here to see the process work on Dropmark.
