even&odd is fashion brand for generation Z females (18 and 29). Digital native and social media addicts, this target group connects with their friends, fashion and exciting experiences while living on a low budget. Born in the information age, they are informed and educated so they sway towards brands that celebrate self-expression and empowerment. 

The brief was to work alongside social media managers to create integrated and engaging content for different social media channels. The campaign included photography, imagery and video. 

To devise a campaign that was consistent throughout all the social channels we created a “creative toolbox” which included typefaces, frames and colours. To create an online presence for the brand, bright eye-catching gifs, photos, quotes and videos were created daily to display via Instagram Newsfeed and for Instagram Stories. These Instagram stories not only promoted products but also trends in the fashion industry. We also created content that celebrate self-expression with screenshot worthy content for the target audience group.