Developed all levels of strategic marketing communications, including PowerPoint/Keynote presentations, e-mail blasts, signage and brochures for print and digital use
Implemented global 360° campaign concepts across a variety of deliverables: print materials, communications, desktop, mobile, social, products, events, etc.
Led the creation of detailed brand book and acted as a custodian of the brand to enforce strong style guides — the use of typefaces, logo, grids, colors, etc. Contributed to creation and enforcement of templates, guidelines and specification documents. Demonstrated solid understanding of how to position the brand as a leader of the global marketplace.
Generated materials supporting sales teams: scientific posters, charts, presentations, sales sheets
