The creative meeting for how to interact with our community and fanbase on a larger, more literal scale produced the starting point for our first, biannual Superfan event. It also produced a long discussion on how best to explain a contest that would be a social media event that would give winners an all-inclusive trip to a live event.

I started sketching on a whiteboard and suddenly we were doing a video—"but don't worry, it's fine, it could be like this"—which I promptly storyboarded in my own voice (which is also the company's brand voice), which meant I would do it, being no extra cost, which also meant that I sat at my desk right after the meeting ended and wrote the whole thing. Because we were filming it the next day. On our DSLR. So we could edit it the next day and be done before the weekend.

The purpose of the event was to bring our most engaged and excited fans to Denver and give them behind-the-scenes looks at not only our products with Intel's latest processors, but also showcase the coolest projects powered by open source software and hardware.

The badges above were stickers designed for an EKG "test" and given to guests once they found out if they were a human, a robot, or a cyborg. (For the record, I got "Robot.") The Superfans had the most fun playing with an augmented reality sandbox we made ourselves for the occasion, which later became one in our series of DIY Weekend Projects (referenced here and outlined here.)

It was such a roaring success, we did it again two years later. But that's another story.