Édes Város premium dessert delivery webshop and brand design
Creating a brand identity that reflects both premium quality and that singular feeling that a good dessert gives us was an exciting challenge. The Édes Város brand aims to capture the world of pastries: sweet, creamy, at times healthy, but usually a potent delight.
Édes Város curates the confectionaries available to order on its platform after careful research.
Because each cake is a handmade creation made up of lots of tiny elements, we mirrored this in the brand, designing the logo and accompanying visual elements in a style both refined and rich in detail.
Édes Város lets you order desserts exclusively from premium patisseries, for pickup or home delivery.
The copper etching style hot air balloon in the logo may not represent a contemporary mode of transportation, but it does carry with it the right amount of romanticism to reflect the mood of the beautiful and tasty cakes.
The accompanying paintbrush strokes represent smears of cream, complementing the logo with a pastel color palette.
When it came to the concept for the image photos we didn’t want to add any additional elements to the cakes, giving the desserts enough space to attract viewers’ attention to the middle of the screen.
We placed them on backgrounds in the brand colors to strengthen the Édes Város brand and set the pastries apart from their original product branding.
Client: Édes Város
Design: Ant Works
Graphic designers: Dia Ghyczy and Dani Máté
Photographer: Antonio Fekete
Dessert Shops: Naspolya Nassolda, Desszert Neked, Édességlabor
Graphic designers: Dia Ghyczy and Dani Máté
Photographer: Antonio Fekete
Dessert Shops: Naspolya Nassolda, Desszert Neked, Édességlabor
