Prjct Undrgrnd - a reputable name in the Dutch entertainment industry, known for some of the best deep house, tech house, minimal, techno parties in Amsterdam. Together, we worked on the creative concept of WNTRGRND - a new series of techno events.
Running from December 7th through end-March, WNTRGRND events will feature more than 15 world-known artists.
Along with prjct UNDRGND’s team, we worked on a brand-new identity, creative concept, PR strategy and decorations.
The ice brutalism decorations were inspired by the brutalism architectural movement which derived from the French ‘Béton brut’ (raw concrete) and is generally characterized by its rough, unfinished surfaces, unusual shapes, heavy-looking materials, straight lines, and small windows. The ice brutalism deco will take everybody immediately to WNTRGND, where only the time is frozen but everything else is on fire.
The team behind the project:
Prjct UNDRGRND: Alex Sharp
Agency: Piko Creative
Creative Director: Constantin Şarcov
Executive Producer: Ana Mîrza
Art Director: Eugen Papen, Constantin Șarcov
Digital Artist & CGI: Nastea Colesnicov
Secret Advisor: Ion Oprea
Retouching Artist: Eugen Papen
