Quoz Arts Fest | 360 Brand Execution
Since 2012, Alserkal Avenue has hosted Quoz Arts Fest, an annual celebration of arts and culture in the industrial neighbourhood of Al Quoz. The latest editions have celebrated both performance and movement in all its forms, and the various facets of sustainability, how they affect our lives, and how we can take action to make a change. The weekend programme of Quoz Arts Fest includes activities for art enthusiasts and collectors, music lovers, film buffs, foodies, kids, families, and pets.
Each edition of Quoz Arts Fest has its own design concept that is translated across print and digital programmes, signage and wayfinding, advertising and digital platforms. Each year a different colour is selected to be at the heart of the concept with the design intended to invoke a festival vibe.
All collateral is designed in-house at Alserkal Avenue. © Copyright Alserkal Avenue.
Photography credit to Angelo. Augustine Paredes. Video Credit to Ibrahim Qasim
Collateral and Signage Design by Assia Merazi, Maha Basaddiq, Moylin Yuan, Yara Al Melhem and Natalia Rodrigues.
2020
2019
2018
Video Credit to Ibrahim Qasim
2017
2016
2013 | 2014
