THE DEAL FASHION OUTLET/
Aligning a new brand Identity
for a new brand positioning.
Creative Strategy
Creative Direction
Brand Design
Digital & Animation
The Deal is a high end fashion outlet in Dubai. It was facing a problem: it had become dated and unappealing to the younger generation it wanted to attract. It´s current strategy and identity did not represent the values and image the brand wanted to convey.
So, we gave the brand an original, fresh new look inspired by our new communication and creative strategy: make the brand relevant to the current digital and social media era.
We built on their new aesthetic vision of an industrial style warehouse and aligned a creative strategy and approach that would add value to this new direction
When you have a great product, coupled with great service, it ultimately results in people "sealing the deal". We created a device that would contain that product, idea, feeling, emotion or phrase that not only makes the brand special but persuades people to try and buy.
We created a device that would contain that product,i dea, feeling, emotion or
phrase that, not only makes the brand special, but persuades people to try and buy.
By being flexible; expanding and contracting to fit the relevant offer or message,
we created a series of visuals and animations that defined what The Deal is
about and gave it a distinct personality
Tone of voice was key to the brand expression and personality. With quirky but emotional messaging building on the overall brand promise.
The brands' tone of voice had to engage in a level that allowed brands' promise
to the create an emotional connectoion with the audience. One that went beyond
the purchasing moment, making THE DEAL a brand to love. Messaging kept the
emotional side of purchasing, and everything that comes with it ,in a more human
level. Creating empathy and partnership.
