David Jones - EDM Creation
As a Digital Designer working in the digital marketing studio team, a large part of my role consists of designing EDM campaigns for various customer segments and purposes. Briefs are workshopped with the EDM Content Coordinator, designed and refined in our studio and then briefed to the CRM team to build.
Over the past year the design direction of David Jones EDMs has evolved immensely. As part of my role I have helped to establish a new identity for EDM, shadowing the Digital Design Lead as he has developed new templates and style guides for EDM (including design standards for Accessibility). As a team we have integrated more animation and worked hard to advocate for shorter, more cohesive email campaigns that are designed mobile-first so we can deliver a better overall customer experience. It has been an important time of education for me as I have come to understand how to balance technical best practice/limitations with innovative conceptual creativity.
For several months I also aided in the administration and briefing of email content while the EDM Content Coordinator role was vacant, giving me insight into the various trade and omni-channel considerations that feed into the briefs I receive. Since that point I have been responsible for consistent weekly competitor analysis - collecting examples of industry best practice EDMs, analysing content and its part in overall brand CX, and sharing that analysis with the wider team.
EDM Creation
Brand Campaigns and Partnerships
Trade Campaigns
Beauty Tribe
Loyalty, Events and Acquisition
Tactical and Promotions
