Tractor Branding
ACME is a made up tractor company that was assigned to me randomly. For which I had to create a brand book, and said brand book consisted of all the elements that make up a brand: name, design, symbol, and other features that distinguished my organization from my rivals in the eyes of my audience.
Earthy Colors
Tractors have a specific mood behind their visual identity. Most brands use a logo-type that represents them. The color palette for tractor companies usually stays within the primary color family, and use no more than one color. Which is why for ACME tractors I decided to use two primary colors instead of one along with a clean font.
