Remake of Pams Wheat Biskits. The challenge was to keep to the target audience and make a redesign
of this brands product that specifically suited them and their high tastes so it could not look budget. The target audience was a young wealthy guy with a good taste for architecture, design and clean looks. He was also a high flying business man so the design here of the pattern was based on geometrical shapes and the box was crafted in a way that would reflect design in architecture. The design has only typography on it and no images or illustrations to give it the clean look that the target would be after making it a very classy style which would make them love to eat Wheat Biskits!
of this brands product that specifically suited them and their high tastes so it could not look budget. The target audience was a young wealthy guy with a good taste for architecture, design and clean looks. He was also a high flying business man so the design here of the pattern was based on geometrical shapes and the box was crafted in a way that would reflect design in architecture. The design has only typography on it and no images or illustrations to give it the clean look that the target would be after making it a very classy style which would make them love to eat Wheat Biskits!
