The Day and Night
Luminous Christmas Card
// The Never-Never Luminous Christmas Card is inspired by the White Christmas. *Crane’s Lettra (the 100% cotton paper from Heiwa Paper), is chosen to imitate the winter’s first snow - purely white and soft to the touch. Recipients could experience the peaceful snowy scenery during the day and share the seasonal joy with every families at night. Printed in luminous ink with phosphorescent effect, images on the card is mysteriously concealed when bathed in daylight and glow in the dark.
// The Chinese character of Christmas - “聖誕”, are placed separately on each side of the card, along with the hand-drawn graphics capturing the time of great joy and festivity. At the front, it is “聖”, representing the daylight, and at the back, it is “誕”, signifying the Christmas Eve. The typography is a clever interaction between gracefully curly ribbons and neat geometric shapes, creating a harmonious whole to depict the tranquillity and delight of Christmas.
// The Chinese character of Christmas - “聖誕”, are placed separately on each side of the card, along with the hand-drawn graphics capturing the time of great joy and festivity. At the front, it is “聖”, representing the daylight, and at the back, it is “誕”, signifying the Christmas Eve. The typography is a clever interaction between gracefully curly ribbons and neat geometric shapes, creating a harmonious whole to depict the tranquillity and delight of Christmas.
// Never-Never夜光聖誕卡概念源自黑夜中的白色聖誕。以白鶴純棉紙造卡，模仿冬日初雪，純白柔軟。設計寄望收信人捧卡在手時，既能感受日間平靜的雪景，又可分享佳節良宵家家戶戶的歡樂溫馨。故此印刷時採用夜光油墨，卡片插畫於太陽底下深藏若虛，在黑夜中才綻放精彩熱鬧之處。
// 插畫精細勾勒聖誕節日的歡快氣氛，內容分前、後兩面，前方是「聖」，代表日照； 後方是「誕」，象徵平安夜來臨。波形線條如禮物緞帶層層編織，優美活潑，筆劃則以俐落的幾何圖形補全，生動重塑「聖誕」二字。
Design Director : Woody Chau
Art Director : Can Chan
Graphic Designer : Tat Lam
Copywriter : Kiz Chuk
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