A rebranding project focusing on the local chapter of Special Olympics. Complete with brand blueprint and design solution supported by mockups. 2018.
SPECIAL OLYMPICS
The Special Olympics is the world's largest
sports organization for children and adults
with intellectual disabilities, providing
year-round training and competitions to 5
million athletes and Unified Sports
partners in 172 countries.
BRIEF
Give local chapter of Special Olympics a
brand identity for all stakeholders.
PROBLEM
How do I express these values and personalities in
a manner that resonates with the Singaporean
community and Special Olympics’ stakeholders?
Taking inspiration from Singapore's National Butterfly
The Crimson Rose, I sought to create a graphic that
would communicate a sense of organic metamorphosis.
