This was an assignment to reinvent the 40 year old snack Icon Doritos. While collecting research I surveyed the public asking, "Why Doritos?", and the general response was, "Nothing else tastes like them!" This lead my focus to the unique, intense flavor of Doritos. I sought to encourage people to add Doritos to their meals; by grinding the chips down to apply as seasoning.
Student work for Massachusetts College of Art and Design.
