DGS Retail logo design is based on their factors of 3. They have 3 locations, Massachusetts, Florida and Utah. They also have 3 divisions within their company structure. This was a rebranding of an exisitng company with fast growth.

Round 2 of logo designs concepts.

Round 1 of logo design concepts. There were predetermined colors, based on their previous logo design. There was a need to keep some familiarity for their customers.