The art direction for this design is inspired by journals as it is more personal and intimate for the viewer. The cover has an orange rectangle to imitate a journal book spine. The orange rectangle also accents the entire book beside the recipe body text. The date of each journal entry is written at the top right-hand corner like a journal. All the pictures of process are arranged in a window layout. A range of italics, space between letters and bold styles are used and the pictures are cropped differently to have a more dynamic composition.