Social media is often oversaturated with happy posts. This campaign is a response to the unhealthy obsession with positivity in today’s society. The campaign promotes an interactive light show experience. Playing with the idea that light shines the brightest in dark, the visual language advocates the importance of darkness to highlighting the intensity of colors; just as how acknowledging unhappiness is an integral to a healthy mind, and allows space for happiness.
counterpoise iridescent depth
