Canticos is designed to be a charming introduction to bilingualism to support the increasing number of parents wanting to teach their kids a second language and that want their kids to be more connected to the world. Using the power of music and play Canticos fosters multilingual learning that promotes child development by building fine motor skills, language, music, and many other skills, giving them the ability to identify and decode sounds and words, creating more connections in their little brains.

When creating Canticos branding system I developed a classic brand language that amplified the culture and energy from Latin America marked by a visual abundance of form, vibrancy of color, music and type that people could identify with. The result is as a contemporary and playful brand with a balance between a child-focused aesthetic and a sophisticated multiplatform visual system that is reflected in books, apps, animated series, products, social media, website design and collateral design.