Experience Spring - Seasonal Sale
Role: Creative Marketing Manager
Employer: Cairn Hotel Group
Summary: As a marketing team, our focus was predominantly on 'Book Direct' and reducing the amount of commission spent on OTA bookings. As a result, we opted for seasonal sales to increase the amount of bookings made through our website.
The 'Experience Spring' campaign took place in Spring/Easter 2018 and was promoted on the brand website, brand social media, site specific social media and via email to all appropriate databases.
The sites were also supplied with Facebook cover photos, email signatures and posters to promote the initiative around their own venue or via their own methods of communication.
