Arocare is a sponge manufacture, we made the design principal for the organizer which is simple, user-considered, creative, fun, and combinable. On the other hand, it has to appropriate for different brand of sponges. 

After research and analysis we found AROCARE and their target user's user journey. 

 

Brainstorming different function and ways of combination. The image of drops is the final design direction. Moreover we surveyed among 30 people using first moke-up and made final correction for operating problems.

 

The surfase inspires from drop as a rounded easy-clean, simple appearance.

Powerful suction is designed underneath, for stablility. Little drop-shaped hole design for sink which with large curve is easy to wash.