OVERVIEW
Frosty - product brand, designed for a new line of different ice molds by La Koch's. Silicone ice balls, cubes and even skulls mold trays were needed to take their places on the market. The main direction for these products was e-commerce sales, especially Amazon.
The problem was that launching business in that market is hugely competitive. Client wanted his product to stand out from the crowd when it comes to retail, get the audience to speak about it, lovely to buy and present as a gift. Also, attractive, appropriate and high quality images help to get more ranks on Amazon.
So, the task was: develop a logo, that can unite all the products under the one brand, and design packaging solutions, that will catch attention and get enjoyable emotions.
The problem was that launching business in that market is hugely competitive. Client wanted his product to stand out from the crowd when it comes to retail, get the audience to speak about it, lovely to buy and present as a gift. Also, attractive, appropriate and high quality images help to get more ranks on Amazon.
So, the task was: develop a logo, that can unite all the products under the one brand, and design packaging solutions, that will catch attention and get enjoyable emotions.
To solve the problem we were needed to figure out which feelings unite the whole line of products and what is different between each ice mold in a customer's mind. Moodboards - is a way to visualize feelings, understand style and find something hidden. It help us understand style of the brand, develop logo and colors.
Deliverables. Once we get brand identity elements: logo, colors, fonts and layout, we are able to create personified packaging design for each product depends on customer's expectations.
So, please enjoy:)
So, please enjoy:)
