Complete Logo redesign and Brand Style Guide
Every great brand needs a meticulous Style Guide to facilitate the proper use of their intellectual property. Apple, Microsoft, Google, and Nike all use them in order to control their brand narratives. In that spirit, I was tasked with the concept of modernizing a venerable corporate brand for this client. It was exciting to bring my experience in direction, design, copywriting, and production to this comprehensive identity refresh.
Starting from scratch with hand-drawn design explorations, I worked to meticulously craft a series of new brand and word marks which were quickly refined into the final designs seen here. Working on an extremely compressed timeline (just a few weeks) to meet client expectations.
Approved for release by executive marketing staff internally and externally in December 2019 to partners, clients, and advertisers in order to facilitate proper usage of brand and logo marks.
Role: Creative direction, art direction, design, and production
Tools: Adobe Illustrator
