WELLEST | branding
Greater Palm Springs Convention & visitors bureau (GPSCVB)
As growth in the health & wellness segment of destination marketing continues, Jeff Miraglia, VP of Brand/Creative for GPSCVB asked me to partner with him on creation of a new brand initiative. We developed visuals, 9 core segments to target and messaging to reinforce the brand.
PROJECTS COMPLETED: Logo, visual identity, brand guide, ads (print and digital), pull-up banners and reskinned the website to effectively share our vision
