Branding campaign for client, Yerba Buena Community Benefit District (YBCBD) through Creative:MINT. The concept behind this campaign is "Colorful to the Core". 

Yerba Buena, or "good herb," referring to the aromatic plant that grew abundant in the area, was the name settlers gave this city before it was officially named San Francisco. These days, Yerba Buena is the neighborhood from 5th St to 2nd St, and Market to Harrison, and it has so much to offer.

When you think culture, you think Yerba Buena. It’s a unique and vibrant district that’s home to some of the greatest museums and coolest experiences in the San Francisco Bay Area. No other neighborhood combines art, entertainment, dining, nightlife,

recreation, shopping, and hospitality with unapologetic energy like Yerba Buena does. This isn’t your traditional San Francisco - it’s a modern, exciting and authentic neighborhood where adventures and opportunities are boundless.

The idea behind this concept is that within all these unsuspecting monochromatic buildings you'll find a wide spectrum of culture, vibrancy, and excitement.