is a series of products ranging from tote bags, stickers, and postcard that are parodies of brand famous in the past. Some of the characters in the products are icons of the past that grew up together with the target audience, while others are recontexualized into memes for a more matured audience. 

‘Beep Beep’ is the sound from Rotiman bike, the sound that get us excited as a kid. While the horn is to visualise the sound ‘beep beep’, which is used to catch people attention to look over here.