IDENTITY AND LOGO DESIGN
Over the last 20 years, I have developed quite the knack for Identity design. Identity/logo design is the direction for the visual elements that make up your brand look and feel—your logo, color palette, typography, stationery, website, and future collateral. These are unique to your company and help illustrate your brand. I work with creative directors who have developed the brand and need a designer to develop the visual identity and I also work directly with clients and businesses to develop a logo, color palette and patterns that give a brand life. I love doing research and helping a client see their idea or name develop into a beautiful expression that truly evokes emotion. Please review some of my projects below and feel free to reach out to me.
CLIENT | JOSHUA TREE GATEWAYS
The Joshua Tree in this logo has 8 arms that symbolize the 8 communities and how they work together. The artistic font is loose and free, much like the aura surrounding this unique community and all it stands for. I chose 8 vibrant colors from the high desert in Joshua Tree to give each city its own unique visual que.
PROJECTS COMPLETED Logo, Visual guidelines and Poster
CLIENT | VISIT MESA
I collaborated on this amazing project with Jeff Miraglia from Mindset, Inc. His strategy of CITY LIMITLESS gave me the opportunity to design an identity system that was fresh and contemporary. Mesa has been often thought of as "old and tired". Mesa is far from that and as the identity came to life from the amazing brand vision. The "east valley" is alive and encompasses Mesa, Gilbert, Queen Creek and Tonto National Forest and there is more to Mesa City Limitless than one thought.
PROJECTS COMPLETED Logo, business system with personalized notecards,
semi-custom cost effective "bid book"
* Project completed while working with Jeff Miraglia, Mindset LLC.
semi-custom cost effective "bid book"
* Project completed while working with Jeff Miraglia, Mindset LLC.
CLIENT | California Desert Arts Council
I designed a typographic logo mark that is easy to read and is "open", simplistic and effective. To help show the flexibility of the logo, I provide alternate options (for social and small spaces), one-color and reversed, and different lockups (vertical or horizontal). Color plays a very important role and I provided color palette options as well.
I designed a typographic logo mark that is easy to read and is "open", simplistic and effective. To help show the flexibility of the logo, I provide alternate options (for social and small spaces), one-color and reversed, and different lockups (vertical or horizontal). Color plays a very important role and I provided color palette options as well.
CLIENT The City of Arlington, Texas
Working closely with Jeff Miraglia, Creative Director, from Mindset, Inc. I designed a robust and "Texas true" logo that was flexible and dynamic. I designed and directed the logo usage on so many city items, from the embroidered shirts, to the water tower, to the police cars. The brand development of "The American Dream City" can be viewed by clicking the link below.
PROJECTS COMPLETED Logo, Visual Guidelines, Website Reskin and much more...
* Project completed while working with Jeff Miraglia, Mindset LLC.
Working closely with Jeff Miraglia, Creative Director, from Mindset, Inc. I designed a robust and "Texas true" logo that was flexible and dynamic. I designed and directed the logo usage on so many city items, from the embroidered shirts, to the water tower, to the police cars. The brand development of "The American Dream City" can be viewed by clicking the link below.
PROJECTS COMPLETED Logo, Visual Guidelines, Website Reskin and much more...
* Project completed while working with Jeff Miraglia, Mindset LLC.
CLIENT | Arlington Convention and Visitors Bureau
The identity for the City of Arlington was so well received, that we were asked to develop a logo that would leverage the new Arlington brand, yet stand out as the CVB. I used the base of the City logo and created a ring around the "mark" that would embrace the "A" and therefore be the driving force for tourism and visitors to the City of Arlington, Texas. I designed an identity guide for the marketing team to use along with re-skinning the website to match the new look
The identity for the City of Arlington was so well received, that we were asked to develop a logo that would leverage the new Arlington brand, yet stand out as the CVB. I used the base of the City logo and created a ring around the "mark" that would embrace the "A" and therefore be the driving force for tourism and visitors to the City of Arlington, Texas. I designed an identity guide for the marketing team to use along with re-skinning the website to match the new look
PROJECTS COMPLETED Logo, Visual Guidelines, Business Package, Advertisments, Official Visitors Guide, Website Reskin
* Project completed while working with Jeff Miraglia, Mindset LLC.
CLIENT | Greater Palm Springs Convention & Visitors Bureau (GPSCVB)
As the "foodie" segment grew, the need to market the amazing restaurants in the GPS nine cities did too. The GPSCVB is responsible for giving visitors and locals reasons to dine at new and local favorite places. I was asked to craft a identity to promote this annual event and keeping in line with the nine cities seemed important to use an iconic element - forks! The new brand took off and we developed a great new look and from there an awesome marketing campaign. See the PEACE. LOVE. EAT. campaign under the Advertising tab.
PROJECTS COMPLETED Logo, Visual Guidelines, Program tools (media kit), Postcard, Participation materials for restaurants.
