The Absolut Creative Competition is a new initiative established to help find the next generation of bold artistic voices from across the world. Creatives are challenged to share their vision of a better tomorrow through an artwork that brings to life one of Absolut’s five brand beliefs. My design has been chosen from over 7,500 entries across 19 markets to become the winner of Hong Kong.
Brands should act in a sustainable and transparent way
"The brand treats all the suppliers/environment as a family to create a brand community, recycling product waste and redistributing back to nature producing a holistic product cycle." - Valerie Kwong
More about the competition: https://www.absolut.com/hk/competition
