For my Fall 2018 Advanced Designed class, we were assigned to create a complete brand identity for a restaurant concept of our choosing. The result of my efforts was "The Serial Butchery," a gourmet restaurant based around tasting menus created to reflect famous serial killers. The brand consists of the menu, wine labels, collateral (such as butcher wrap), and desktop and mobile websites. In the resulting show that was displayed at the Tyler School of Art, my project was awarded 1st Place for Best Menu Design.

Each menu is styled after a single individual, in this case Jack the Ripper. The menu items themselves are references to their methods and contain a few hidden messages. The far pages are covered by red plastic sheets that hide the red details that are revealed upon lifting.