A white paper essentially is a report / informational document that is produced by a company to promote or highlight the features of a solution, product or service. Although this does differ depending on the industry.

Many decision makers prefer white papers because they can digest quite a bit of information in a relatively compact time frame. Effective white papers are written and laid out so that it’s easy for the reader to quickly scan to get the gist, while making it simple for the reader to find in-depth details that they’ll need in the decision making process.

While white papers must be clearly written and give the reader ample information, companies do have leeway in how their white papers are formatted and the tone of the writing.

Full version of WhitePaper can be found here https://www.fortfc.com/media/docs/whitepaper.pdf