We are revealing our latest work "THE TAIL OF MADAGASCAR" Which we did with the greatest
Uber agency based in the UK for the Client CHESTER ZOO.
It's talking About, The island of Madagascar has a truly exceptional position in nature. Through millions of years of isolation, 5% of all known animal and plant species can be found here, and here alone. The remarkable fauna and flora are matched by epic landscapes of incredible diversity. We decided to centre our creative on telling this amazing story, or ‘tale’ by linking it with the immediately recognisable ringed ‘tail’ of the stars of the show, the lemurs. For a real storybook feel I commissioned to capture the natural wonder of Madagascan in his own distinctive style. A genuinely captivating African voiceover added cultural authenticity and a sense of awe to this magical narrative. Our challenge was to communicate (through an online video and supporting collateral) the opening of this exciting new habitat, focussing primarily on the lemur experience, with the aim of attracting 206,000 visitors to the zoo over the Easter period. The creative not only had to create a sense of wonder and excitement but also convey Chester Zoo’s strong ethos of connecting people to nature through education and storytelling. we hope you enjoy!
Credits
Agency: Über
Client: Chester Zoo
Art Directed by: Greg Clark & Rob Sandom
Illustration: Febin raj & Jinu ks
Animation: Über Agency
