Travel insurance is one of the most overlooked insurance plan, until it is too late. Travellers especially millenials do not see the importance of it and take a huge risk by travelling without insurance. We came up with a campaign highlighting the common practices of individuals in hopes of protection that does not actually work. Telling the audience the message that only AXA’s travel insurance can actually protect you from the potential dangers when travelling.
TouchWood N’ Go is derived from the cashless paying system, Touch N’ Go that is widely used across Malaysia. Thus inspiring the design of a mobile wood to prevent any jinxing.
Minyak Suckti, inspired by medicated oil, gets its name from the Malay word for magical, “sakti”. A play with words in English that this product sucks, resulting in its name being Minyak Suckti.
Godspeed Talisman, originates from the chinese term that means a smooth sailing ride. A common greeting before a person goes on a journey.
A series of print ads to promote the bogus products, referencing olden vintage print ads for medicines and daily goods with copy written with a twist of humour and quirkiness!
Infomercial - referenced TV commercials
A series of TVC's referencing infomercials from the early 90's were produced to further promote the bogus products at an all-time low of RM0.99! Sounds fishy? The salesperson in the TVC's would introduce himself as Peni Pu, which translates to liar in the malay language. Those who are sharp enough would be able to see through this crafty salesperson as his name itself gives it all away!
Website Design
Potential customers are able to purchase the bogus products via the website which is actually just a mere cover for AXA's travel insurance plans
