CALL–AND–RESPONSE is a form of spontaneous verbal and non-verbal interaction between speaker and listener. This exhibition of new work produced by Mark Gardner during his Fall 2012 Windgate Artist in Residence at The School of Art + Design, Purchase College, was made with this back and forth dynamic between the artist and material. Gardner brought his own ideas to the fallen trees and they offered suggestions based on their size and shapes. Cuts where made and pieces removed from the trees which offered ideas of new forms. Sometimes these “drops” prove as interesting as the pieces they come from.  —The Center for Art in Wood
 
Studio Saal was hired by The Center for Art in Wood to design the branding and exhibition design.
 
SPECIFIC ROLE

I was hired by StudioSaal to concept the branding and help with the exhibition design for The Center for Art in Wood's spring exhibition, Call and Response. In creating the identity, I wanted the type and shape of the logo to be reminiscent of the delicate curves, intersections, and details in Mark Gardner's work. In the printed announcement, I use the diamond shape to reinforce the cross-hatched tecture of the wood as well as the exact moment where the artwork is 'responding'. The exhibition design is intended to provide the viewer with an intriguing and unobstructed vista from any of the various entry points to the space.