Known the world over for their expertise, fine craftsmanship and dedication to detail, Royal Huisman is an undisputed industry leader when it comes to building custom super yachts. But now they had something new to promote: a 'semi-custom' super yacht that allows you a basis design, and then freedom to choose everything else in addition. For the art director and myself, our goal was to speak directly to a potential buyer - someone capable of affording the roughly €20 million starting price - and to put them ON their imagined boat as quickly as possible. Hence the tagline on the first page and the short poem I wrote for the second.
(These pages are excerpts from the larger e-brochure)
