As Writer/Editor with Peopledesign, I was heavily involved in the firm's rebrand of The HON Company, a major office furniture manufacturer based in Muscatine, Iowa. Peopledesign was hired to help the company rediscover its brand values—and refresh its visual identity and voice accordingly. To signal this change, I helped put together a brand magazine that enjoyed a one-year run, during which I served as editor. I also worked on several other related projects, including a redesign of the company's sales collateral (catalogs, brochures, etc.), numerous product launches, promotions, and more. 

Work was created in collaboration with Peopledesign and overseen by the Sales and Marketing teams at The HON Company.