Chevrolet: Tahoe Hybrid
The project brief called for branding a hybrid vehicle as both green and sexy. My conceptual approach juxtaposed the seemingly contradictory terms "Chevy" and "Hybrid," and their corresponding stereotypes to produce an unexpected superior combination of the two.
Commissioned by: SCAD as a student project for Chevrolet
Tasks: Concept and Board Design
The project brief called for branding a hybrid vehicle as both green and sexy. My conceptual approach juxtaposed the seemingly contradictory terms "Chevy" and "Hybrid," and their corresponding stereotypes to produce an unexpected superior combination of the two.
Commissioned by: SCAD as a student project for Chevrolet
Tasks: Concept and Board Design
