Yayasan Bunda Hati Kudus
Yayasan Bunda Hati Kudus (YBHK) is one of the oldest Catholic-based educational organization based in Jakarta. It was first legally approved by the law in 1981. YBHK holds true to their belief : love. Their vision is to become a Catholic-based education service that can be trusted in developing the students' multi-talents. Whilst, their mission is to develop all potentials within their students through building a qualified community of learners with the spirit of The Most Pure Heart of Mary (Bunda Hati Kudus). YBHK consists of 6 different schools. Mostly in Jakarta, and others are in Tangerang and Semarang.
The problem I found with their current branding is that it doesn't represent their current image and it's very hard to compete with the other institutions, especially at this time when the competition between instutions are higher than it used to be. Therefore, I chose this institution as my target for rebranding in my assignment.
@ December 2012
