When we decided to venture into the metal fabrication business, we came up with the name “Fortune Edifice”. We wanted something unique, which clearly portrayed what we did. After several iterations, we chanced upon a design, which we had never seen before.
After some minor changes, we finally got what we were looking for. The logo, which you see in the image, was designed out of the initialalphabets of our name i.e. “F” and “E”. Since “Fe” is also a symbol for Ferrum or Iron on the periodic table, it was a win-win idea for us. Therefore, we placed the capital letters F & E in such a way that it appeared to form a window being put together.
These letters symbolized the metal frame for the window. We placed a worker in the lower left corner of the logo, symbolizing our efforts that go into creating these works of metal fabrication. The remaining blue colored area in the logo represents the glasses of the window. While it also serves as a background, which highlights our main logo. A simple and bold font has been used to write our name, which provides it with the carrot i.e. the emphasis we were eyeing for while looking for a logo design.
Client
Client: Fortune Edifice
Credits
Designers: Shahanaz M,
Tools
Software: Illustrator, Photoshop
