For more than 30 years, Premium Retail Services has helped major manufacturers and retailers connect with customers, build awareness and drive sales. But as the industry evolved beyond in-store activities, Premium wanted to ensure that their reputation for stellar brand advocacy and field merchandising wouldn’t overshadow their increasingly relevant data and technology capabilities.

We developed a new Premium brand story that leads with consulting and data, a visionary position that allows them to communicate their value in any setting. To highlight their expertise quickly, we even bundled their dozens of solutions into four clear categories, including brand advocacy and strategy.

As we translated this into a visual identity, we envisioned Premium as a modern brand on par with many of the consumer clients they serve. After all, shouldn’t a company that works with brands like Oculus look just as sleek and forward thinking?

In a sea of red and blue competitors, we gave Premium an unexpected and ownable color palette. We added depth with modern patterns and a flexible decision tree graphic device. These elements are used across their new website and other marketing materials.

The entire brand is simple and flexible enough to work as a container for client brands. As the Premium team creates proposals and case studies, they can easily incorporate client colors and imagery to illustrate the partnership they’ll build together.