Indigo Prints
Choose your card, customize the greeting, we do the rest
Choose your card, customize the greeting, we do the rest
Scope
Indigo Prints is new web-to-print start up that allows their customers to customize greeting, wedding and birthday cards. They tasked us with designing a clean, simple easy to navigate site that will differentiate them from their competitors.
Objectives
Create a user experience that is clean, easy, professional, enjoyable and functional design.
Create an experience that competes with and exceeds their competitors.
Make it easier for their users to find and purchase products.
Roles
AnnaMarie White - Art Director: on the Visual Design Concept for the homepage.
- Visual Designer: I created the Visual Design on the Product Listing Page, Detail Page, and all Inner Pages.
Michael Blakely - User Experience: My role on this project was to lead the User Experience including Budgeting, Estimation and Design. I created the Interaction Design, Wireframes, Clickable Prototypes, facilitate the Competitive Usability Testing and performed a heuristic evaluation.
Heuristic Evaluation
Michael Blakely - Low Fidelity Wireframes - Axure Clickable Prototypes: I went light on the Wireframes for this project and focused on the Clickable Prototype to convey the experience. This was highly effective in communicating the experience and getting buy-in from the Client. Check-out my Clickable Prototype here... www.blakelyinteractive.net/IP_Prototype
