Ms' Backed cheesecake
The project was to design the new packaging for the cheesecakes in the dessert line of the dairy products company MS in Iceland.
The target group was 25-45 year-old women who want to offer a tasty and high-quality cake that might look like homemade, without having to make it from scratch.
The target group was 25-45 year-old women who want to offer a tasty and high-quality cake that might look like homemade, without having to make it from scratch.
The integration of illustrations and photographs of the cake form a pleasant whole and create a pleasant bonding, giving the homemade feeling while indicating that it is a gourmet product. The style brings us back for decades to our grandmother's delicious food and almost feel the aroma of freshly baked sweets and hot chocolate.
Agency: Hvíta Húsið
Art direction: Helga Valdís
Photography: Hallmar Freyr Thorvalsson
Illustration: Silvia Pérez
Date: Fall 2018
