The objective of this project is to come out with our own brand, and I chose to work on nail polish. As females like to go “awwww!” for cute or nice things they see as a sound effect, and hence coming out with this brand name, Awe! Nails, with “Awe” substituting awww” to give it a meaning. A fingernail is being substitute as a letter “A” for the nails, so as to make the whole logo with more meaning. I made a packaging for this brand, and I chose the rainbow colors to work on. Different color will be accompanied by the suitable typeface and copywriting to suit the mood. Vibrant colors are especially chosen so as to create awareness for the target audience - teenagers.