PechaKucha Presentation Evening: Poster Design
Initial Concepts:
When we were approached by our client I already had a handful of ideas and a rough visual style to follow. I haven't had a lot of experience with illustrating characters so I kept the visual style of each very basic and plain.
Line art is also something I'm getting into lately so there is reference and experimentation with that below. In the end I didn't pursue that route since I found more appropriate outcomes. I didn't present either of the typographic heavy ideas to the client which is something I regret since It could have been interesting to go forward and work those to a stage where they fit the clients brief.
Second Stage of Development:
For the second stage of this project I refined my ideas further into roughly two end concepts. There were slight adjustments to be made to both as I felt I was already within the final stages of the project. From the three ideas directly below I received feedback from the client on where I should be taking my work next.
The colour scheme was decided upon entirely on the visual appeal to my eyes. I wanted to choose unconventional colours that probably couldn't be found on many other PechaKucha posters available online. I wanted this to stand out as it's own idea and not be inspired by an existing colour scheme. This was part of the reason why I chose to adapt some of the type onto an isometric perspective as it wasn't a popular design choice with the posters. So again, it all contributes to being unique and able to stand out.
In the end I finalised and presented two outcomes. Both different from each other yet similar in the sense that they include the same "characters." With an event open to the general public I wanted to include people without being too specific on the generalisation of the audience. With work like this that doesn't have any identified audience you need to consider inclusion and representation so you cater to everyone. No matter the race, gender, hair colour, eye colour etc etc I solved the situation by making them very plain and stylised to my own idea.
Mocked Up In Context:
The final version mocked up in the context of a poster. I am really pleased with how the poster turned out from early stages of development to the finished concept. The colour scheme, font and personality I've brought to the design makes me proud. For a long time I've wanted to experiment with typography following an isometric perspective. Now that I have accomplished this I think I will explore isometric perspectives more in the future. Being able to become familiar with this visual style would expand the range of work I can produce. I would like to thank both the Bexhill Hive Company and the De La Warr Pavillion for approaching me and my degree class with the brief, it was a lot of fun to produce!
