AgroNational Website Redesign
Security, Trust, Commitment
Security, Trust, Commitment
Scope
AgroNational was looking to update their online image to make it more relevant to their customers and make a more engaging overall user experience. We needed to design an easy to navigate site for their users, Agents and Producers. Its primary purpose was to establish and reinforce the values of their brand and provide timely and up to date information.
Objectives
Redesign AgroNational website.
Create a modern design simplifying the overall experience.
Make it easier for their users to access information about AgroNational.
Reinforce the corporate values with their online brand.
Roles
AnnaMarie White - Art Director: I met with stakeholders to understand and conceptualize the vision for this project. I created the Visual Design Concept, Color Palette and wrote the Creative Brief for all pages. The client approved the design and I proceeded to Art Direct the project through to Development.
- Digital Artist: I created all the icons for the Product Carousel.
Michael Blakely - User Experience Designer: My role on this project was to lead the user experience including budgeting, estimation, design and development. I was also responsible for designing and wireframing the solution.
AgroNational was looking to update their online image to make it more relevant to their customers and make a more engaging overall user experience. We needed to design an easy to navigate site for their users, Agents and Producers. Its primary purpose was to establish and reinforce the values of their brand and provide timely and up to date information.
Objectives
Redesign AgroNational website.
Create a modern design simplifying the overall experience.
Make it easier for their users to access information about AgroNational.
Reinforce the corporate values with their online brand.
Roles
AnnaMarie White - Art Director: I met with stakeholders to understand and conceptualize the vision for this project. I created the Visual Design Concept, Color Palette and wrote the Creative Brief for all pages. The client approved the design and I proceeded to Art Direct the project through to Development.
- Digital Artist: I created all the icons for the Product Carousel.
Michael Blakely - User Experience Designer: My role on this project was to lead the user experience including budgeting, estimation, design and development. I was also responsible for designing and wireframing the solution.
Sitemaps
This sitemap was created to proposed a content structure based content audit and requirements.
This sitemap was created to proposed a content structure based content audit and requirements.
UI Sketches
Michael Blakely - I lead the UI Design in Brainstorming and Conceptualization on the Whiteboard initially to create and test the entire UI Design Concept.
AnnaMarie White - Sketched the UI Design to pitch the Design Concept and User Experience to the client.
Michael Blakely - I lead the UI Design in Brainstorming and Conceptualization on the Whiteboard initially to create and test the entire UI Design Concept.
AnnaMarie White - Sketched the UI Design to pitch the Design Concept and User Experience to the client.
Wireframes
I created the following wireframes as we drilled deeper into the design defining the interactions.
I created the following wireframes as we drilled deeper into the design defining the interactions.
Final Comps
These are the final comps of the design prior to submission to development.
These are the final comps of the design prior to submission to development.
