Part two of the pattern-breaking campaign done for ING Bank in 2018. (Part one is here.)
CLIENT: ING Romania | AGENCY: Headvertising (Creative Direction: Vlad Lazar // Creative Idea, Copywriting: Augustin Krysta, Vlad Lazar // Creative Idea, Art Direction, Photo Editing: Teodor Minea // Photography: Macri Studio)
— Long story short —
For the second flight, the campaign message on doing what's best for yourself was up for reinforcement and needed delivery in a way that would, once more, grab as much attention as possible.
And how do you do it again for a second time, without entirely repeating yourself?
Perhaps slightly more symbolic.
— The Visuals —
"You can have ZERO fees at any ATM, if you bring your salary at ING."
"You can pay via smartphone, if you bring your salary at ING."
— How they look outdoors —
(Conveniently, some hip youngsters just happen to be in the picture making everything so much more relevant.)
(Please do check that ridiculously BIG shadow cast behind the phone,
in order to achieve the much needed heroic stance for the little guy.)
— And some ideas on how to dress for that ATM Costume Party
you always wanted to attend —
Thank you for scrolling.
(& being around)
